Customer Service Week 2026
Road to theHeart
Your journey starts here.
Start
Every action
gets you closer.
Complete activities, earn +10 KM per eligible activity, and move forward on the road to the Heart of Service.
Keep going.
The best is ahead.
- Start
- 10 KM.MonStart Your Engines
- 20 KM.TueRecognition Goes the Extra Mile
- 30 KM.WedServe Yourself to Serve OthersRaffle
- 40 KM.ThuAbove & Beyond
- 50 KM.FriReach the Heart
- Heart
The road opens on Monday, October 5. Every eligible activity adds 10 KM to the week.
Heartway Raffle: from 30 KM
This Week
5 days.1 journey.
Each day brings a new challenge, new opportunities and 10 KM closer to the Heart.
Journey total after this day: 10 KM
Monday · Race Day
Start Your Engines
The Heartway - ProParques
On-Site
+10 KM
Associates who donate at least 3 plastic caps will earn +10 KM. Donations will support ProParques and its conservation initiatives in Costa Rica.
The Extra Mile Highway
On-Site
Official launch of the weekly journey. Associates will move their personalized cars as they accumulate KM.
The Missing Heart Quest
On-Site
+10 KM
Associates will search for missing pieces of the Heart of Service hidden throughout the site while discovering messages connected to service and Going the Extra Mile.
Hearts in Action
Virtual
+10 KM
WFH associates will share a photo demonstrating how they serve others or create a positive impact in their community.
Participate
Journey total after this day: 20 KM
Tuesday · Yellow Day
Recognition Goes the Extra Mile
Leading to Serve - Roberto Sanchez Mejorada
Virtual
45-minute regional leadership session focused on service, Mission, leadership and professional development.
Miles of Gratitude
Hybrid
+10 KM
Associates can recognize a colleague through a message of appreciation.
The associate being recognized receives +10 KM.
ParticipateExtra Mile Pit Stop
On-Site
Short on-site activations, trivia and games coordinated with Operations to maintain engagement throughout the week.
Journey total after this day: 30 KM
Wednesday · Green Day
Serve Yourself to Serve Others
Recharge Your Heart
On-Site
+10 KM
Yoga and stretching session focused on wellness and renewing energy to continue Going the Extra Mile for others.
Extra Mile Bingo
Virtual
+10 KM
WFH associates complete service-related actions such as thanking a teammate, lending a hand, creating a smile or serving their community.
Complete Bingo = +10 KM.
Participate
Journey total after this day: 40 KM
Thursday · Blue Day
Above & Beyond
Leading to Serve - Alfonso J. Gonzalez
Hybrid
45-minute leadership session focused on people, culture, service and development.
A Mile from the Heart
Hybrid
+10 KM
Associates share a moment when they went beyond what was expected and served from the Heart.
Participation = +10 KM.
ParticipateExtra Mile Pit Stop - Round 2
On-Site
Second round of on-site engagement activities.
Journey total after this day: 50 KM
Friday · Red Day
Reach the Heart
The Extra Mile Awards
Hybrid
Closing ceremony recognizing associates who represent: “Going the Extra Mile while Serving from the Heart.”
ParticipateClosing Granizados
On-Site
Granizados will be provided as part of the closing celebration, creating a final moment to celebrate the team’s journey toward The Heart of Service.
The Heart of Service Bracelets
On-Site
Associates will create bracelets as a symbolic closing activity and a reminder of the values experienced throughout Customer Service Week.
Announcements,
as they happen.
Extra Mile Awards voting is open
Vote for the colleague who consistently goes the extra mile. Voting closes October 6.
The road starts today
Five days, one journey. Every eligible activity adds 10 KM to the road.
Recognition
The Extra Mile
Awards.
Celebrate the people who make a difference. Voting runs from September 25 to October 6.
Vote now
Thank you
for going
the Extra Mile.
Customer Service Week 2026
The Heart of Service